As your business grows, the amount of time that you can put into running each aspect of your business decreases. This is when hiring a digital marketing agency becomes a good idea. Investing in a professional digital marketing agency just as your business begins to really take off, will pay for itself in no time flat. Before you jump into hiring just any digital marketing agency, there are a few details you may want to consider first.
Decide which services you want to invest in
Before approaching any digital marketing agencies, you should have a good understanding of what your business needs This will make the process easier for both parties.
Do you need help with your websites design? Maybe a little help in the email marketing department? Or you really want to ramp up your SEO game? If you know what you and your business needs, then you can do a much better job of weeding out digital marketing agencies that may or may not fit your needs. For example, if you contact an agencies who specialise in website design, they may not be able to accommodate your social media marketing needs.
Do your research
Just like when hiring any agency for a service, you want to find out how transparent and credible they are as a business. Credibility is an important factor to keep in mind when searching for the right digital marketing agency for you and your business.
Start by taking a look at their website to ensure they are a secure and legitimate company. Important information to look out for includes a business address and phone number, bio page and client testimonials or reviews. The more transparent the company appears to be from the get-go, the better. If they seem to have little to no information available to the public, that should be an immediate red flag.
Test their abilities
Rather than basing your decision on reviews alone, there is another way you can test a company’s digital marketing abilities. You can test this simply through scoping out their OWN marketing efforts.
An agency’s website, social media and web presence says a lot about a marketing company as it’s their own arena! Check if their website is well organised with a professional appearance, and if their social media posts are engaging and interesting.
If you’re looking for SEO help, Google the brand you’re thinking of working with. Did they show up high in search engine results when you first began your search? This will give you an insight into their own SEO capabilities which could indicate how impactful their own services are. Or, if they advertise themselves well using display ads and PPC, you know they can do the same for you and your business.
At Squideo Marketing, we know how important transparency is when it comes to trusting and investing in a digital marketing company, which is why you will find that we provide full transparency to all our customers.
Although we have a range of close contacts in our niche, we are the first to admit we are NOT a full-service agency (just yet) as there are certain areas of digital marketing we would not want to offer until we have the expertise to do so. All our services are transparent and genuine.
We encourage you to reach out and contact us if you have any further questions. Even if you decide to go elsewhere with your digital marketing needs, we still hope that you will trust in us to give you an insight into the world of digital marketing.